BRANDING

We believe real estate is about more than a home. It’s about a lifestyle. We’ll work with you to develop a lasting brand that fits your client’s lifestyle, community, and city.

· Brand definition. Define the brand characteristics and attributes that differentiate the development and position it above the competition.

· Market analysis. Identify site-specific demographics and psychographics of proposed market audience.

· Brand platform development. Create a comprehensive brand platform that communicates the essence of the development and builds site equity and market identification.

· Brand implementation. Advise on the selection of third-party branding, public relations and marketing firms to maximize value, and manage the creation of the development brand.