MiMA
450 W 42nd Street - New York, New York
This towering residential achievement by The Related Companies in 2011 presented a unique challenge for Salusbury and her team. MiMA—an acronym Salusbury helped term meaning “Middle of Manhattan”—is located at the southern end of Times Square. Lacking any real neighborhood culture, Salusbury sought to transform the residential development into a destination and neighborhood unto itself.
State-of-the-Art Amenities
Given the nickname “The Magical Island of Multiple Amenities” by The Real Deal, MiMA raised the bar for high-end amenities among the top players in Manhattan real estate. Identifying an opportunity to market to untapped demographics, Salusbury added one of the city’s first blow-out hair salons The Dry Bar and created famed doggy daycare Dog City.
Record-Breaking Results
The unparalleled 44,000 square foot amenities package coupled with Salusbury’s unit mix and apartment layouts gave birth to a property that felt fresh and new to the city. MiMA went on to lease at a record-breaking price point that exceeded market value and expectations.
456 WASHINGTON
456 Washington Street - New York, New York
Salubsury and her team immediately recognized the unique opportunities presented by the location of 456 Washington. Situated among family homes and large lofts in Tribeca, Salusbury created a marketing and design scheme that not only appealed to high-end clientele, but also attracted families.
Family-Friendly Design
The design of the building was sophisticated and industrial, with a robust amenity package that included an Equinox gym, car garage and action-packed kids room. The spacious interiors offered large commons areas and embraced the time-honored Tribeca aesthetic for entertaining as well as slumber parties.
Six-Months to Total Occupancy
Salusbury and her team developed a unit mix with an array of layouts, including large 4- and 5-bedroom units that took advantage of the gorgeous views of the Hudson River and esplanade. These large units were the fastest rentals on the market, and leased out in six months.
ABINGTON HOUSE
500 W 30th Street - New York, New York
Abington House, located at 30th Street and 10th Avenue, was built across the street from New York’s largest construction site, Hudson Yards. The property had little significant infrastructure nearby, presenting a challenge for the developer. But Salusbury and her team looked south to the approaching High Line for inspiration and developed an iconic building that drew much-needed foot traffic.
Building with Soul
Salusbury and The Related Companies turned to iconic interior designer Clodagh to bring the outdoors in, pulling from the natural backsplash of the futuristic urban park. Through their collaboration, Abington House was imbued with an optimistic energy that flowed throughout the property and attracted the fast-rising class of young professionals.
New-New York
Working with architect Robert Stern on the building’s exteriors, Salusbury reimagined Abington House with a nod to classic Manhattan warehouses and their lofty negative space, forming a residential hub that is both modern and timeless—and unmistakably new New York.
ADVISORY PORTFOLIO
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DEVELOPMENT PORTFOLIO
One Hill South, 184 luxury rentals at 24 Half Street coming to market in DC
540 West 30th Street, 186 ultra-luxury rentals in Manhattan coming to market
261 Hudson, 184 luxury rentals in Manhattan coming to market
456 Washington Street, 84 ultra-luxury rentals in Manhattan
The Easton, 213 luxury rentals located at 204 East 92nd Street in Manhattan
Hunters’ Point, work force housing,750 moderate income apartments
RIverwalk Pointe, 212 luxury rentals located at 480 Main Street in Manhattan
Abington House, 312 luxury rentals located at 500 West 30th Street in Manhattan
The Arlington, 130 luxury rentals located at 100 Arlington Street in Boston
111 Wacker, 500 luxury rentals in Chicago
500 Lake Shore Drive, 500 luxury rentals in Chicago
1 MiMA Tower, 150 ultra-luxury rentals located at 460 West 42nd Street in Manhattan
1214 Fifth Avenue, 180 luxury rentals located at 1214 Fifth Avenue in Manhattan
MiMA, 500 luxury rentals located at 450 West 42nd Street in Manhattan
Sakura Crossing, 240 luxury rentals located at 235 South San Pedro Street in Los Angeles
Riverwalk Crossing, 240 luxury rentals located at 205 Main Street in Roosevelt Island, NY
Hikari, 200 luxury rentals located at 375 East Second Street in Los Angeles
One Back Bay, 140 luxury rentals located at 135 Clarendon Street in Boston
The Caledonia, 230 luxury rentals located at 450 West 17th Street in Manhattan
One Carnegie Hill, 200 luxury rentals located at 215 East 96th Street in Manhattan
Tribeca Green, 250 luxury rentals at 325 North End Avenue in Manhattan
The Westport, 290 luxury rentals located at 500 West 56th Street in Manhattan
The Tate, 250 luxury rentals located at 535 West 23rd Street in Manhattan
The Sierra, 170 luxury rentals located at 13015th Street in Manhattan
The Westminster, 200 luxury rentals located at 180 West 20th Street in Manhattan
The Paramount, 380 luxury rentals located at 380 Mission Street in San Francisco
The Lyric, 220 luxury rentals located at 255 West 94th Street in Manhattan
Tribeca Park, 315 luxury rentals located at 200 Chambers Street in Manhattan
The Sonoma, 260 luxury rentals located at 240 East 39th Street in Manhattan
The Ventura, 240 luxury rentals located at 240 East 86th Street in Manhattan
The Strathmore, 180 luxury rentals located at 400 East 84th Street in Manhattan
The Sagamore, 280 luxury rentals located at 189 West 89th Street in Manhattan
1 Union Square South, 190 luxury rentals located at 4th Avenue and Union Square South in Manhattan
Tribeca Tower, 360 luxury rentals located at 105 Duane Street in Manhattan
The Monterey, 422 luxury rentals located at 175 East 96th Street in Manhattan
The Strand, 250 luxury condominiums at 500 West 43rd Street in Manhattan
The Stanford, 125 luxury condominiums at East 24th Street in Manhattan
Battery Pointe, 150 luxury condominiums at 300 Rector Place in Manhattan
The Dunhill, 150 luxury condominiums at 401 East 84th Street in Manhattan
Park Place, 300 luxury rentals at225 Rector Place in Manhattan